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Successful cloud deployments are based on functionality/fit, not just price

Organizations planning to adopt cloud computing in the near future likely gravitate toward pricing when comparing various suites. With giants such as Amazon, Google and Microsoft pushing the technology forward, it is not surprising that companies are eager to receive some impressive deals from vendors competing for their business. However, with the cloud already affordable, firms should turn their attention toward how the service functions and fits within their unique operations.

It seems more organizations are taking this approach, according to a TechTarget report. David Linthicum, senior vice president of Cloud Technology Partners, said companies just want reasonable prices for their cloud suites. The most important aspects of cloud deployments involve selecting the best products and technology that support companies' demands quickly.

"Although the public cloud economics discussion often gets a lot of attention, it's really only a part of the overall value proposition - and not the most interesting part in any event," suggested Cloud Technology Partners SVP John Treadway, as quoted by TechTarget.

The best pricing does not equal market leader
Perhaps the most obvious sign that pricing is not the de facto benchmark for successful cloud computing is that vendors with the least expensive offerings will not achieve the greatest market share, according to Ellen Rubin, co-founder of ClearSky Data. She said if Amazon has to respond to the competition, it will by perhaps focusing on incremental value of its services rather than simply lowering prices every half year, TechTarget reported.

"Cloud computing is now defined by functionality, not price."

Linthicum said businesses are more focused on the total cost of ownership associated with cloud computing than the prices of the technology.

Owen Rogers, an analyst at 451 Research, indicated the costs of cloud services could one day be irrelevant.

"Object storage and compute are increasingly commoditized and I wouldn't be surprised if we saw them bottom out at zero in the future and these providers profit by value-added services," Rogers explained, TechTarget reported.

Cloud partners can make the adoption process much smoother for clients.
Cloud partners can make the adoption process much smoother for clients.

Find the best cloud for your unique company
Businesses are unique entities, so what works for other companies in their respective markets may still not apply to their own brands. Firms can select public, private or hybrid environments to support their employees and operational demands. Add in the fact that there is no shortage of cloud vendors, organizations may be faced with more decisions than they initially expected. Rather than selecting a suite on their own, organizations should consider seeking help from outside sources to make sure they minimize any challenges along the way.

Companies ready to adopt cloud computing for the first time or expand their use of the service can receive support from Summit 7 Systems for every step of the procurement process. Summit 7 Systems employs a unique implementation strategy that includes assistance for assessments, migrations, architecture and operations support, among others.

With Summit 7 Systems by their side, organizations can stop concerning themselves over an already affordable technology and start focusing on maximizing their use of flexible computing environments.

About Dane Moorefield